Telecommunications

MTN ayoba Super App

ayoba is a MTN’s Super App for Africa and the Middle East, for which I was lead designer across various tasks. The app enabled users to make voice calls, video calls, chat, send & receive money, listen to music, play games, browse the internet, subscribe to channels & much more. At its height, the ayoba Super App reached just short of 50,000,000 monthly active users.

Task

Develop brand; Build Design System; Lead UI/UX design of the ayoba app from conceptualization to Launch; Conduct UX Research; Consult on marketing strategy; Create marketing content.

  • Strategy

    Brand Positioning, UX Research, Marketing Strategy

  • Design

    UI/UX Design, Art Direction, Build Design System

  • Client

    MTN

  • Awards Won

    Best Mobile App of Africa (Africa Digital Awards, 2020)

  • Nominations

    Most Innovative App (2021 GLOMO Awards)

  • Achievements

    45,000,000 Monthly Active Users

  • Team

    Laszlo (UI/UX Lead, Branding, Multimedia, Web Design), Andrew (Jr UI/UX), Bronson & Terrence (Development)

  • Tags

    app, ayoba, brand, identity, marketing, Telecommunications, UI/UX, website

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