Clone Jones (Alex Jones)

$CLONE / Clone Jones is a meme cryptocurrency designed to support free speech, for which I was lead creative: I conceptualized the meme and the narrative; came up with various scenes, items, animations and expressions that were used across social media content, in the sticker pack and on the website; and I built the fully immersive, interactive website which takes users on a journey across Jones’ desk and the various easter eggs tucked away.