Musk It (Musk Family)

$MUSKIT is a memecoin launched in conjunction with the Musk family with the goal of financing the Musk Institute in UAE for which I was the creative lead. They were looking for someone to take their mascot and conceptualize a narrative while giving creative and illustrative direction, and that’s just what I did. I fleshed out an interactive journey as UX, along with various poses, scenes and items working alongside their illustrator. These were then used to build out the Musk It content universe, their sticker pack, feed social media, and build their website. For the latter, they wanted something unique and engaging: Thus, I built them a fully illustrated, immersive website where the user is taken on a journey across the Musk It Mars bas.

Following the launch of the new content and website, $MUSKIT hit a 24 hour volume of $96 million and its value increased X6.